Feb
22

Make the Multigenerational Workplace Work

gold gesture pose stock photo

Today’s workforce is comprised of perhaps the most diverse pool of employees of all time. Not only are people of different genders, cultural backgrounds and lifestyles working side by side, but an organization is likely to have four different generations on their staff as well.

Each of these generations is distinct in their expectations of the workplace, their communication styles and what motivates them to perform.  Having people with such different values in an organization presents some significant challenges.

The working generations of today fall into one of four categories:

Matures (born 1922-1945)
Were raised during periods of great hardship and sacrifice (post-great depression, Second World War), and then lived through times of increasing prosperity. Matures take a disciplined approach to work, are loyal to the organizations they work for and respect the management hierarchy.

Boomers (born 1943-1960)
Grew up in affluent times with strong families, many were influenced by the social changes of the period.  Tend to be idealistic and hard working. Have a fairly traditional view of the workplace but rather than just following orders want to build a consensus with the people they work for.

Gen X (born 1961-1981)
Many are the children of divorce and working parents, and therefore have a strong sense of independence. Having entered the workforce at times of a declining economy and downsizing, they tend to have less loyalty for the companies they work for. They are strong independent workers who value individual competence yet at the same time crave frequent and timely feedback on their performance.

Gen Y (born 1982-2002)
Often referred to as millenials, this generation was raised in a period where children were receiving more attention from their parents than ever before. They tend to be good team performers who are project oriented and able to work on multiple tasks. They are adaptable to change and often want more of a relationship with their supervisors than Gen X.

Each of these four groups typically comes with their own set of values; values which have become deeply ingrained with their respective eras. Conflicts often happen when values are neglected or misunderstood. This can lead to loss of productivity, decline in morale, and employee turnover all of which are tremendous costs to any organization.

There are some fundamental goals management can strive for when it comes to bridging some of the generational gaps in the workplace.

  • Seek to understand the different needs of different generations and how best to meet them. Take communication methods, older staff may prefer face to face and phone calls while Gen Y may depend more on email and texting.
  • Create an environment of openness where each member feels valued and their viewpoints are heard and respected.
  • Be flexible, meeting the diverse needs of each generation requires a little creativity when it comes to providing incentives and offering choices.

While a multigenerational staff presents some of the biggest management challenges today, it offers some of the biggest advantages when the different values are met. A company can draw on the strengths of and attract talented people from each generation. Such a company is better equipped to meet the needs of a diverse population and potentially gain a greater market share. And companies that successfully manage their generations tend to be more innovative as their ideas, decisions and solutions are coming from a very broad base of knowledge.

It’s important to understand the make-up of the workforce.  Armed with a clearl understanding management can educate the employees and help create a cohesive and harmonious environment.

Feb
20

2012 IS NOT THE END OF THE WORLD!

…so get back to work!

stone sea person stock photo
As with many things these days, when “they” tell us something is bad for us, be it coffee or sunshine, if you wait long enough someone else will come out with contradictory information claiming that very thing is in fact good for us.

We have been plagued with the idea that 2012 will mark the end of the world.  Here’s a short video that says otherwise and gives an interesting, albeit brief, explanation of the Mayan calendar.

So if the world is not ending (right away anyway) the good news is you can continue to plan for vacations. The bad news is your workload is not going away anytime soon. 

The information onslaught from e-mail, smart phones, online newsletters, twitter, linked-in updates, and blog updates continues unabashed 24/7.  If you take a day off, or worse a two-week vacation, it’s daunting (not to mention stressful) to think about your return to the office which counterbalances the very concept of vacation.  Perhaps this is why people are spotted on exotic beaches with laptops and cell phones.  While not the healthiest of vacations there is a perception that it will reduce the work that one returns to.

But surely in this crazy paced world there is a way to manage the load and still have a healthy home life balance?

There is!  There are actually some great resources out there. 

One particularly good site is Mind Tools.  They offer free tools with the option to upgrade to the Mind Tools Club. Try the time management quiz to find out where you’re at.

Check it out.  The time management skills they teach just might help you plan a real vacation from those pesky electronic devices.
 
 

Feb
19

The Online “Reader”

woman girl beautiful stock photoThe act of reading online differs somewhat from that of reading the text on a printed page. Online readers tend to spend less time immersing themselves in text. There is the growing popularity of eBooks, but much of the reading done online doesn’t involve a full novel or even a chapter.

 Certainly there are the contributing factors that prevent a reader from becoming glued such as the glare from a computer screen, the shiny visuals that typically surround online text and the fact that an infinite supply of other reading materials are just a click away. But people tend to read online for quick snippets of information rather than entire bodies of text or in some cases even paragraphs. Because of this there is the risk that readers can lose the overall context from this fractured reading. 

Websites for example, tend to be scanned rather than read. Experts say people typically read webpages in an f-shaped pattern rather than the systematic left to right that we traditionally associate with reading. Therefore, the most high-level information needs to appear up top in the inverted pyramid perfected by journalists.

 Writing for the web is far more concise—“tell us what we need to know and tell us fast!” As well put the information in bite size chunks and make it easy to find with headlines, hyperlinks, sidebars and anything else that can reduce the amount of reading we need to do online.

Feb
08

Information Overload!

map road blank stock photoIn this new information age and with the increased demands of today’s busy lifestyles comes a very real and commonplace condition known as information overload.

Have you seen any of those short video clips on YouTube etc. that use global statistics to demonstrate the impact of technology like social media now and in the next few years? Pretty overwhelming isn’t it? You can almost feel your blood pressure spike with every new revelation. It seems like computers are processing information at a rate that makes the human mind seem like an abacus in comparison.

 

Hundreds of emails, new software programs, smart phones, navigational tools, RSS feeds added to the more traditional input of phone calls and office pop-ins and the plethora of information can make one’s brain cells start to feel like the saturated fibers of a coffee filter.

While technology has created a more paperless society, there is obviously a new kind of clutter to contend with. But there are a few steps one can take to keep on top of this new metaphorical stack in our inbox.

    • Prioritize information to what is essential to the project at hand.
    • Wherever possible, seek out the simplest answers to your biggest questions (ie. be succinct and direct in what you ask for).
    • Focus, trying to do too many things at once is futile. Multitasking is being recognized more as an overused buzzword than an effective strategy today.
    • Keep perspective, information is after all a tool, not a schedule in and of itself.
    • Take care of yourself. As with all of life’s demands, you are far more effective when you maintain a healthy and balanced lifestyle.
    • Seeing the humour in common everyday situations is also essential.

Feb
06

Story by Transmedia

Transmedia storytelling refers to a method of conveying a story through multiple media platforms. This adds new dimensions to the conventional, linear story by integrating different experiences.

For example, the audience can go beyond watching an installment in a television series to interacting with the setting in a game, studying a character in greater detail on the website, learning more background through social media or getting additional history from a graphic novel. In transmedia each platform contributes its own distinct element to the overall story.

Transmedia storytelling is often associated with blockbusters such as the Dark Knight or the TV series the Walking Dead, but it can also lend itself to independent films with lower budgets. One of the earlier examples is the Blair Witch Project which used multiple platforms (particularly online) to generate curiosity and garner ticket sales before the film’s actual release. The interactivity of transmedia storytelling also gives it great potential as a learning tool.The objective behind combining all these platforms is audience engagement—capturing it, sustaining it, expanding it. To be successful there needs to be a strong compelling story for the audience to explore it with such depth.

Feb
03

A Cinematic Storytelling

What a fun to watch, beautifully captured video. To me the story is about the bicycle, and a sort of “day in the life”. The quality perfectly demonstrates what we mean when we say cinematic. Enjoy!

Feb
03

Keeping Confidence Online

black digital detail stock photoKeeping consumer confidence in the Internet is an issue that is crucial to all businesses and organizations today. The average user will be hesitant to make purchases or even fill out standard forms online if they do not have reasonable assurance that their personal information will not fall into the wrong hands.

Fear of crime is pervasive to many, partly due to the influence of the media. Cybercriminals may not be as menacing as a face-to-face encounter in your home or a dark street. But the threat that a criminal has the potential to reach us from anywhere in the world has instilled another element of fear.

This makes cybercrime all the more threatening as malware can infect several computers and steal valuable information and damage computer systems. The distance and multiple channels through which these crimes are committed can make law enforcement appear powerless.

Because of this, privacy protection online is big business—just ask PayPal. Users can exercise some control by purchasing their own Internet security software and practicing good methods. The responsibility ultimately falls on the businesses taking our transactions and the organizations handling our information.

And it’s not just having safeguards in place, but making sure they are current and effective. As with other types of crime, the struggle is keeping in step with the criminals and their current methods.

Feb
02

Will He or Won’t He?

brown animal zoo stock photoOr is he a she?  I can picture a group of scientists standing around a gopher hole clad in white lab coats clutching clipboards, shivering, as they wait patiently for him (or her) to pop out.  Will he/she see his/her shadow to give us 6 more weeks of winter?

Is this an exact science?  Has anyone actually plotted a graph to see how accurate these predictions are?    Or is it merely a tradition, a habit, something to do? 

Maybe, just maybe Groundhog Day is a gentle reminder to enjoy the journey.  Don’t take life too seriously – you’ll never get out alive!

Happy Birthday, Mr. (or Ms.) Groundhog!

Feb
01

2012 The End of the World!

…as we know it.

The Internet Economy is creating a new world.

In the internet economy companies need to revolutionize their business and marketing techniques to stay competitive. Rather than directing customers through aisles of merchandise, businesses must position themselves to be picked up by prospects in net searches.

In this environment web video is gaining importance in capturing would-be customers as more and more people are passing on text-only websites. While anyone has the means to make their own web video, high-quality, professional video is becoming crucial not just to hold the user’s attention but move them to share it with others.

Today sales figures and consumer feedback are not enough to measure success. Businesses must employ online analytics to monitor their website traffic, social media efforts, the behaviour of their online visitors and ultimately the ROI of the considerable time and expense invested in making their presence known and felt.

The internet economy doesn’t just mean companies need to go beyond traditional business methods. They need to adopt new methods sooner to move with the evolving nature of this new economy. That’s exactly what your competition is doing.

Will you sink or swim?

Jan
31

A Look at Cameras of the Future.

Presented at Mindshare Los Angeles in October, 2011, Ron Brinkmann looks at the way camera technology is evolving and the ramifications of this for both photographers and society in general.

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